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I’m Sabrina from Singapore 🇸🇬 an award-winning serial entrepreneur and advocate in the media, marketing and technology industry with over a decade of experience, featured across various media; The Straits Times, Vulcan Post, e27, Inc., iWeekly, 8 Days, etc.

A dreamer, otaku, content creator, writer, artist, marketer, technologist, and mom to 🐈‍⬛ Toothless.

If you’re here, I’m guessing you read my article online; or stumbled upon my social media, Google Search, or we’ve met. Whichever path you stumbled upon, I’m delighted. This site contains resources and ideas to help you change your life!

Let me guess; you’re a founder, side hustler, professional, or aspiring entrepreneur.

Here’s a quick lay of the ground, no frills, more thrills. I want to help more people build the business of their dreams. If you’re ready to start your business or advance your professional career, you’re in the right place!

I’m on my journey to personal development. Let us be part of each other, and we can start something amazing together

Named the “30 Entrepreneurs of the Year” by the Silicon Review, USA, and honouree of the Spirit of Enterprise, Singapore, I founded Royal Privileged, bootstrapping it to 5 million. In late 2017, I exited my media-tech startup. After that, I founded People’s Inc., scaling the marketing automation software-as-a-service (SaaS) platform to over 1 million in annual revenue within two years amid COVID.

My mission is to use my over a decade of hard-won experience to further the next generation of entrepreneurs.

In the day: I’m kinda a serial entrepreneur. I started my consulting agency and, from there, developed different businesses – from wellness, fashion, and marketing to technology.

My passion business is PRINCESSA (, a lifestyle product company. I want to develop a community platform ( to empower happiness, business, health, and lifestyle.

My main business is People’s Inc. 360 (, a marketing automation software-as-a-service (SaaS) platform backed by an integrated creative marketing agency.

Marketing solutions are everywhere, but how do you choose the ones that are right for your product or service?

We offer an affordable marketing automation platform that provides the essential marketing tools to start, grow and scale your business.

With our solution, you complete the marketing cycle from web building, social media, influencers, and media distribution, permitting you to customise your outreach.

We know you started with a single idea. Let us help you run with it.

In the night: I’m a content creator and artist (

I’ve always known that my dreams could never fit inside the four walls of a cubicle. I started my first business at 15. I was studying when I started my marketing communications hustle side as a content creator and FMCG.

After that, I moved into journalism to explore a broader media and marketing aspect. Eventually, I took the leap of faith, quit my day job, and did my business full-time.

Everything I offer is designed to help you create a business and life you love. Access my best practices resources to start, grow, scale businesses, and automate your profits.

We’re all craving financial freedom to decide what’s best for ourselves. As individuals, we’re all unique. Different as we are, so are our goals and dreams.

Joining this platform, I will share with you how I started my journey, built my brand and businesses, grew my email list and social media following, and lived life by my design.

54% of women
in the workplace
have a side hustle.

Less than 18% of
female founders
reach 6 figures
in revenue.

Less than 2% of
female founders
reach 7 figures
in revenue.